Our philosophy

An optimal experience exists that is universal to the human condition. This experience is marked by a feeling of oneness with an activity, a loss of self-consciousness, and a deep enjoyment in the process. It is known to artists as flow, to athletes as thezone, and to runners as thehigh. Regardless of what we call it, we have all experienced times in our lives where we became fully absorbed in an activity and we felt a distinctly powerful sense of purpose. These are the moments when we perform at our best and when we truly come alive.